So why don’t they talk about this more? Why don’t they shout about their really cool tech to their customers? Because their customers don’t care. They don’t care that a robot transferred their package across an enormous warehouse with incredible precision, or that the package they were thinking about buying was already in transit to a hub near them.

What customers care about is that when they buy something it shows up at their door quickly, often within a couple of hours. That is real customer value and providing it helps Amazon get closer to their goal of being Earth’s most customer-centric company.