The king of brand safe nothingness
https://www.garbageday.email/p/the-king-of-brand-safe-nothingness
It’s enough to make you wonder if maybe the defining millennial experience is actually just a deep longing to make things that matter, the crippling anxiety about what that might actually require — earnestness, introspection, material risk — and the delusion that you can achieve mainstream acceptance and still be your raw, unflinching self on the largest possible stage.