Making the Hook Model actionable
http://ui-patterns.com/blog/making-the-hook-model-actionable?goal=0_c33280c49f-620e79ced5-349147111&mc_cid=620e79ced5&mc_eid=ef25fadce3
Motivating toward a behavior Motivation can be defined as the energy for an action5: how much we want to do something. Fogg suggests 3 core motivation drives to focus our motivation efforts toward: