So to reword an earlier question: can these sorts of minimalist businesses actually address serious world problems? I’m not sure. I can’t think of anything off the top of my head, but I’m sure someone out there can give us a few examples. The lifestyle design gurus themselves would say that they’re helping people live their dreams, have more free time to spend with their families, etc. and that those are worthy goals in and of themselves. There may be some truth in that – if the dreams sold by lifestyle design gurus is actually attainable. More on that later.