Writers who make self-help lists need to reflect more on what they’re trying to actually communicate (myself being in graphorhea recovery). Like what are you supposed to do with this:

”- Reduce the number of hard returns, especially in e-mails. They create visual noise.
- Avoid huge monolithic blocks of text. No one will read them.”

What?! Why not just write “think about the physical structure of documents in context that effectively communicate to you. Try to copy that structure.” Writing is about empathy with your reader so unless you are psychic (or psychopathic), self-knowledge is your best guide.

Of course, one sentence of advice doesn’t sell books or juice ad impressions.