Writing to be Read: A Post Digital Rhetoric
http://www9.georgetown.edu/faculty/irvinem/articles/WritingtobeRead.html
This is a guide for advanced students and research writers who want to master the protocols and structure of a successful, researched, analytical, or interpretive paper, article, or book chapter.
Each written genre has some specific conventions that need to be followed, and this guide presents the top-level structures that must be completed for any professional or intellectual genre of writing to succeed.