From “How Draft Grew Paying Customers by 200%” by Nathan Kontny on Intercom’s Blog:

One other thing you might notice in this reminder window is it’s an Intercom conversation, so it’s a two way dialogue. This way I was able to include a question “If there’s a reason you won’t subscribe, I’d love to hear your feedback. You can reply to this message below.“

I got this idea from Noah Kagan, the founder of AppSumo and blogger at OkDork. One of three things is going to happen:

  1. Your potential customer will realize they don’t actually have an objection to buying today.

  2. You’ll hear real objections which you can test and solve immediately and potentially win a new customer.

  3. You’ll learn what features paying customers value so you know where to focus development.