Towards advocacy-based media
Writing about Survival News yesterday, it behooves me to quote from Francine Adkins-Alexander’s “Progressive media’s wrong turn: Adversaries vs. Advocates”:
It would seem progressive media has missed a tremendous opportunity by taking up the adversarial format. Even though individual programs have enjoyed great success and have succeeded to a large extent in countering much of the vitriol and misinformation coming from corporate-funded conservative talk radio, they have not improved the media landscape. If anything, the [adversarial] “progressive format” has overshadowed those few outlets that dig for unreported stories, while presenting itself as one of those very outlets. It has, to a large extent, replaced advocacy with sensationalism and front page hysteria. It has made progressive media bigger and shinier — but not better.
I would like to think we will see the advent of yet another format geared to the progressive community, one that emphasizes advocacy. The advantage to this format is that it is not angry and it doesn’t need to blame, meaning that it can attract NPR audiences that avoid adversarial formats. It focuses on issues and how to solve problems. It can keep an audience energized by bringing to light situations that may be ignored by the mainstream media. And it can give audiences a sense of purpose. There is certainly room for anger when it comes to our social ills, but our reaction should not stop there. Progressive media was headed in that direction before it was co-opted by a few big guns that used conservative media as their blue print [e.g. Air America Radio, the Huffington Post] . Progressives are about progress, making changes, getting things done. The conservative format is not optimal for that kind of engagement.
The best journalistic infrastructure is still found at the larger news agencies, like the Times and the Post. If a key story is going to be broken, it will likely be broken at one of the big shops. And it will be highlighted or buried there. Progressive news aggregators serve an essential purpose in making sure we know the non-corporate storyline. I’d like to see progressive media even stronger in that role, combined with a broadcast format that keeps people involved as well as informed. That will require a shift in framework and media style. I hope someone, somewhere, is working on this approach.