Minimal comment on Microsoft entering the retail space with Apple-_esque_ stores—dumb—but I liked the press release:

We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere.”

You do though have to mis-pronounce proposition as proposation to really maintain the flow. That would also help to further increase the irony of the ending clause.