Read a fun article about Breakfast Cereals via a comment on breakfast cupcakes, err, muffins.

Mostly I like the article because of all the industry definitions:

RTEC: Ready to Eat Cereal

inclusions: the industry term for all that extra junk like raisins, marshmallows and honey-coated granola clusters.

and random facts, like this one:

a serving of Cheerios has 10 milligrams more sodium than a serving of Doritos.