Fun, but the interesting thing was a comment from the comments:
Should read: What if Google was a useless site…
…and had to design for Google?
Lets see… counter examples… how about searching Google for the word “shipping”. What do you know, UPS and Fedex are #1 and #2, and their front pages aren’t a mess of useless, Google-pleasing crap. Maybe because they are real businesses and aren’t pandering some direct ship junk or get rich quick scheme.
Makes sense, and is the basis for what I tell people who are concerned about SEO disproportionately to having a useful and relevant website: concentrate on having a good service and a useful website first.