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I was really excited about this year’s Grassroot’s Use of Technology Conference because I had submitted and had accepted a great proposal entitled “Facebook to Phone Trees: Multi-Generational Outreach Strategies” that was to be co-presented with Angela Kelly of Mass Peace Action and Daniel Karp of International Physicians for the Prevention of Nuclear War (IPPNW). Unfortunately I was forced to call-off the session because I’ve been worked to the bone at my daytime job and ended up running out of preparation time.

So, despite the session’s ultimate non-existance, I thought it might be valuable to post my notes for it here.

The impetus for the sessions came from some of my frustration with many technology initiatives that seek to tap into social networks like MySpace and Facebook. I often hear these initiatives couched in terms of “keeping up with the joneses” (or just tech-fetishism) rather than a measured communications strategy. Sometimes tried-and-true tools are overlooked or even forgotten. The goal of the session was to move people from thinking of the newness of a tool, to thinking of their audience (i.e. constitutents, donors or members) and what tools would most effectively reach them. We were really hoping to get an age diverse audience who would remember what things were like before the internet. …read more

I just got back from some extended travel in California where I met with some fellow AmeriCorps*VISTAs and, among other things, discussed how we could get our AmeriCorps social networking website growing even faster. Right now the site has over 300 registered users, which is pretty good for a six month old baby.

Most importantly, we’re working on stepping up our outreach. Unlike what some of the hype may tell you, social networking website don’t build themselves. If you build it, they won’t come, at least not if you don’t tell anyone about.

Outreach is key, and unfortunately it usually means a change of strategy. We’re building our networks online because it’s cheap real estate, but on the internet you can’t shout very far and most people are deaf. If you’re trying to get in front of someone’s face (or next to their ear), putting something on the internet is probably the worst way to go about it.

Physical objects are best, so I’m in the process of designing a postcard to mail out to AmeriCorps host organizations.

Also, because MeetAmeriCorps.com already has so many members across the country, we can have them lend a hand too in outreach activities. That’s always a benefit of working with AmeriCorps: we love to help.

My pet project, MeetAmeriCorps.com has finally passed that development milestone that marks a “social network”: Buddylists. To be a little more haute, we’ve decided to call them “contact lists”, but the concept is the same: you can demarcate people who you like/know/want-to-be-on-your-contact-list.

Since I haven’t really been advertising it too heavily, Meet AmeriCorps was a directory–now it’s a “social network”–of AmeriCorps and AmeriCorps*VISTA volunteers who are either currently serving or alumni. It’s pretty neat stuff, doesn’t look to shabby and, disclosing I am the lead developer on the project, actually kind’ve useful.

…read more