island⁹⁴

My RSS feeds of late have been delivering to me many interesting posts by Chris Anderson as he explores the different kinds of free. I’ve been specifically interested in his visualizations of the Advertising Model of Free: advertisers pay for advertising, which subsidizes programming, which is then given away for free, with the goal being that consumers will purchaser those original advertiser’s products. There is a great explanation of how broadcast advertising works in the Denver Open Media’s Opening Access video (at about the 1 minute, 30 second mark).

Chris Anderson’s graphic of the same thing is below (C is Consumer, P is Producer, A is Advertiser):

This model of Free is very similar to the standard nonprofit model of giving: Foundations/Donors (D) provide support to Nonprofit Organizations (NP) which then provide free services to Clients/Constituents (C):

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I get really frustrated when going to grant-writing workshops. The workshops are usually laid out structurally rather than purposefully; emphasis is placed upon each individual section of the grant in isolation (the mission and history section, the budget section) instead of concentrating on how to effectively interpret your goals and objectives for a funder. The latter obviously has a structural component, but structure is how you organize your explanation, not how you turn your thoughts into a logical argument for funding. Grant writing is persuasive writing, not just expository.

For any burgeoning grant-writer, I think there are a few, mostly simple pieces for crafting an effective grant: some structural, some logical, and some reality-checking. I call it the APPPPPLE model—the L is actually the most important (and often overlooked) part, but putting it first makes a lousy mnemonic.

The APPPPLE Model

Ask: Every grant requires an explicit request for money. “Door is requesting $20,000 from the Window Foundation to expand our lock program into two new communities serving 20,000 homes.” There is an explicit dollar amount and purpose. In my personal style, I believe that the Ask should be the only part of the grant that is written in the passive voice (everything else should be active voice, e.g. no passive verbs: am is are was were be being been). …read more